The Car… The C30
And the WINNER IS Mdm Susie Lim!!!
The prize presentation was held at the Volvo Showroom (SM Motors) at 249 Alexandra Road on Thursday 20th January 2010.
The key was presented to Mdm Lim by Shaw Organisation’s Executive Vice President, Mr Mark Shaw.
Q & A with Mdm Lim ( courtesy of Volvo Singapore)
What was your reaction when you heard you won the Volvo C30?
I didn’t believe that it was true. I called my husband immediately. After speaking to him and verifying the details, I was really happy that I won!
Did you watch New Moon so that you could stand a chance to win the Volvo C30?
Not really, my son is a fan of Twilight so I brought him for the movie. However, it was raining heavily on the day which we wanted to go and we had second thoughts about going for the movie. I’m glad that we went for it now!
What are your plans for the car?
We haven’t finalized the plans yet as I am still deciding with my family.
What do you like most about the Volvo C30?
When we told our friends about it, safety and the numerous awards which Volvo received for being safe was always mentioned. Volvo is really renowned for this and we are extremely happy to have won a Volvo.
What is your occupation/Do you currently own a car – if yes, what make?
I’m a home maker. Our family car is a Toyota Vios.
Mdm Lim and her family.
Mdm Lim has her son Brendan to thank for the Volvo C30 because he is a big fan of the books and was the reason she was watching movie! Oh how lucky!
Great job Brendan!! Congratulations again!!!
CHECK OUT This VOLVO ADVERTISEMENT!!!!
Scenes from Twilight and New Moon are incorporated into the advertisement for the C30 & XC60.
Oh btw, Edward Cullen Alert …. Walking In SLOW MOTION!!
This reminds me of Twilight Singapore’s Visit to the Volvo Showroom!
Here’s an interesting article from MediaPost.com : Volvo Backs Star Turn With ‘Twilight: New Moon’
Volvo is launching an international promotion around “Twilight: New Moon,” the second installment of Summit Entertainment’s “Twilight” motion picture series, premiering on Nov. 20.
In the romance film, vampire Edward Cullen drives Volvo’s XC60 crossover. Volvo’s C30 3-door coupe was featured in the first movie, but this is the first of the films in which Volvo is actually marketing around the car’s star turn.
“It was a missed opportunity in the first film because the car had actually four minutes in the film, which is unheard of in product placement,” says Linda Gangeri, Volvo’s national advertising manager. “It did really well without us doing anything, so with the second film we worked with the studio to develop a global program.”
“What we have learned is these fans for this series are so fanatical that the minute you deviate from the story in any way they are not happy. All of the creative you see will be centered on the film, so the 30-second TV spot will use footage from the film that incorporates the car, and the online game is all about the story.” Volvo will host clips from the film on the Web site as well.
The film is the right property for Volvo, per Gangeri, because it skews young, and allows Volvo to get outside the “safety” envelope that has defined the brand for consumers for years.
“What happened with the C30 in the first ‘Twilight’ film was it drew interest among 20- to-30-year-olds and people who had never considered Volvo before,” she says. “And while the books started out appealing to a teen audience, it has grown exponentially. Women of all ages — they are reading the book. It does relate to what we are trying to do with brand, since we are perceived as ‘safe.’ This movie gives us an audience of people who haven’t acknowledged us before and lets us break out of the paradigm of being seen only as a safety brand.”
According to Gangeri, Volvo’s XC60 wasn’t brought into the movie through deal-making, but because author Stephenie Meyer’s brother suggested it. “He is very much a car nut; he was charged with deciding which characters drove what in the movie. The Volvo was chosen for Edward because he’s the hero — a protector who takes care of Bella, yet he wants to have something exciting and fast and fun,” she says.
Just recently, we (read: Nasyita, Aishah, Maria & myself) visited the Volvo Showroom located at 249 Alexandra Road. Bessy couldn’t join us for the ultimate Volvo experience as she was feeling unwell
We met up with Sabrina Sng who is the Marketing Manager of SM Motors Pte Ltd. SM Motors Pte Ltd is the sole distributor of the Volvo cars here in Singapore. Sabrina was cool enough to let us have a “feel” of what is it like to be in the Volvo XC30 and Volvo XC60. Woots!!!
Here’s the VOLVO C30 in ‘Twilight’:
In the showroom…
Below: Aishah and myself re-enacting this particular scene of Bella & Edward in the car.
Now see the screen capture below from ‘Twilight’:
Below: Aishah does the “Edward” stare in the school’s parking lot from ‘Twilight’!
Next is the VOLVO XC60 in ‘New Moon’:
In the showroom…
Below: Die-cast of the Volvo XC60. Scale of die-cast is only 1:43 and it’s for sale!
You can read up on loads of great information about these cars over at their respective pages from the Volvo website: Volvo C30 and Volvo XC60. If you’re keen to get the Volvo merchandises, click here.
Once again, thank you Sabrina for the wonderful evening spent with Edward’s shiny cars! We absolutely love it!
Read all about Edward’s Volvo C30 at Car Junky:
Twilight Cars Edward’s Silver Volvo C30, the car the Twilight movie made famous. It can often be difficult to disguise just how different you are inside from everyone else around you. No matter which clothes you choose to wear, how you decide to style your hair or what kinds of activities you participate in, there are often things about you that give you away to others. It might be the way you walk, the way you talk or even just a feeling that other people have when they are around you.
Learn history with Novel Novice Twilight’s Twilight History Lessons. With the current H1N1 Influenza, previously known as the Swine Flu, increase your knowledge about the Spanish Influenza that happened in 1918:
You’ve probably heard all about the H1N1 flu virus (aka “Swine Flu”) in the news lately. Back in 1918, the H1N1 had another name … the Spanish Influenza. That’s right — the very same illness Edward Cullen was dying of when Carlisle found him and turned him into a vampire.
The Spanish Influenza outbreak was a global outbreak — from 1918 to 1920. It killed as many as 100,000,000 people worldwide.
Rob and Kristen supports Sam Bradley at a benefit concert for the Gewa Project. Full story at Celebuzz.
Twilight Examiner has a short article about Ryan Reynolds to be in Breaking Dawn? *Spoilers* If you have not read Breaking Dawn, I suggest you don’t click it.